About
SWVRA
Pronounced SWAURA. From the Sanskrit swar, voice, and aura.
SWVRA is an Indian women's ethnic wear label. Pieces are chosen one at a time in pure natural fabrics and sold online, direct to the wearer. The label is run by two people, Palak Narula, who chooses every piece, and Sarthak, who builds everything it runs on. It trades as Label Palak and is based in Odisha, India.
Pieces are anarkalis, kurta sets and co-ords in pure natural fabrics, in sizes XS to XXXL, sold online across India. The collection is small on purpose and grows slowly.
SWVRA is not Swayra, and not the Southwest Virginia Association of Realtors. Those are separate and unrelated.
- Brand
- SWVRA, pronounced SWAURA
- Trades as
- Label Palak
- Based in
- Odisha, India
- Sells
- Women's ethnic wear in pure natural fabrics, online
- Tagline
- Give Voice to Your Aura
- Founded by
- Palak Narula and Sarthak